# What is Airaa?

Airaa is a creator marketing platform built for brands that run ongoing creator programs - not one-off campaigns.

Most platforms treat every campaign as a fresh start. You source new creators, negotiate rates, chase content, and process payments manually. Then you do it all again next month. Airaa is built around a different model: your creator community persists, and campaigns run inside it.

## The core model

When you join Airaa, you create a **Community** - a brand-owned creator hub that belongs to you. Creators join your Community once. After that, you can run any campaign type against that community without rebuilding from scratch each time.

Every campaign generates performance data that accumulates on each creator's profile. Over time, you know exactly which creators drive results for your brand specifically - not just which ones have large followings.

## What Airaa handles

| What you control          | What Airaa handles                             |
| ------------------------- | ---------------------------------------------- |
| Campaign brief and budget | Creator verification and eligibility           |
| Reward structure          | Content review and quality scoring             |
| Community visibility      | USDC payouts within 48 hours                   |
| Creator invitations       | Tax documentation (1099s, international forms) |

## Who uses Airaa

**Brands** - web3 projects, DTC ecommerce companies, and B2B SaaS teams running creator marketing at scale. Typically managing 50–50,000+ creators across recurring campaigns.

**Agencies** - managing creator programs on behalf of clients, with role-based access for team collaboration.

**Creators** - content creators on TikTok, Instagram, YouTube, and X earning USDC for completing brand campaigns.

## Key numbers

* 50,000+ verified creators in the network
* 48-hour USDC payouts, no invoices
* 4 campaign types: Instant Tasks, UGC, Clipping, Aura Board
* Platforms: TikTok, Instagram, YouTube, X

***

Ready to start? Choose your path:

* [I'm a brand →](/getting-started/for-brands.md)
* [I'm a creator →](/getting-started/for-creators.md)


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