# Overview

A Community is a brand-owned creator hub that persists across campaigns. It's the foundational unit of Airaa - everything else runs inside it.

<figure><img src="/files/VpdW9tNeNRmoFrFOtXuA" alt=""><figcaption></figcaption></figure>

## Why Communities exist

Traditional creator marketplaces reset with every campaign. You source creators, run a campaign, and those relationships disappear. The next campaign starts from zero.

Airaa's model is different. Your Community accumulates:

* **Creator profiles** - with quality scores that build across every campaign
* **Campaign history** - every submission, approval, and payout, all linked to the creator who produced it
* **Performance data** - cross-platform analytics tied to your specific brand, not platform averages

Over time, you know exactly who your top performers are - not because they have large followings, but because they've delivered results for you.

## What a Community includes

| Feature             | Description                                             |
| ------------------- | ------------------------------------------------------- |
| Creator roster      | All members, with profiles, scores, and history         |
| Campaign App Store  | Launch any campaign type from inside the Community      |
| Analytics dashboard | Cross-campaign, cross-platform performance              |
| Payout history      | Full record of all creator payments                     |
| Data export         | Export creator lists, campaign data, and payout records |

## Ownership

Your Community belongs to your brand. Airaa does not have access to your creator list for other brands' campaigns. You can export all data at any time.

***

* [Creating your Community →](/communities/creating-your-community.md)
* [Managing creators →](/communities/managing-creators.md)


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