UGC Campaigns

Creators produce brand-briefed short-form videos. You review and approve each video before payment is released.

When to use UGC

• You need original creative content, not just engagement actions

• You're running awareness or product launch campaigns

• You want a library of brand-approved video assets

• You're targeting TikTok, Instagram Reels, YouTube Shorts, or X video

How UGC campaigns work

You provide:

• A creative brief (talking points, do's and don'ts, example content)

• Brand assets if required (logos, product shots, key messaging)

• Eligibility requirements (follower count, niche, region)

• Budget and per-video rate

Creators produce:

• Original short-form video following your brief

• Posted on their own account to their audience

• Submitted through Airaa for review

Airaa handles:

• AI quality screening before your review queue

• Payout to approved creators within 48 hours

• Performance tracking (views, engagement) after posting

Compensation

UGC campaigns typically pay on a CPM basis - creators earn based on verified views generated by their content.

Typical range: $3–$10 CPM on rolling views over the campaign window.

Fixed per-video rates are also supported for campaigns with specific deliverable requirements.

Typical total earnings per video: $200–$2,500 depending on the creator's audience size.

Setup

UGC campaigns are configured through the Campaign App Store. For large or complex briefs, the Airaa team can help structure the campaign. Contact us →

Review workflow

1. Creator submits content through Airaa

2. AI screening checks for brand safety and brief compliance

3. Flagged content goes to your review queue

4. You approve or reject with optional feedback

5. Approved content is scheduled for payout; creators post on the agreed date