Aura Board

A competitive KOL mindshare leaderboard. Top creators compete to generate the most brand-relevant content and engagement, sharing a brand-funded prize pool based on their rank.

When to use Aura Board

• Pre-token generation event (TGE) mindshare campaigns

• Sustained community engagement over weeks or months

• KOL activation where you want competitive, high-effort content

• Building brand presence in a specific ecosystem or community

How Aura Board works

Structure:

• Creators compete over a defined time period (typically 2–8 weeks)

• Each creator is scored based on content output, engagement, and brand relevance

• Rankings update in real time on a public leaderboard visible to all participants

• At the end of the period, the prize pool is distributed based on final rank

Scoring: Scores are weighted across:

• Volume of brand-related content posted

• Engagement generated (reactions, comments, shares, views)

• Content quality (AI-assessed brand relevance and production quality)

• Smart follower influence (followers who are themselves influential)

Prize pool: Funded by the brand in USDC on Base. Distribution curve is configured at setup (e.g., top 10 take 70% of pool, next 40 take remaining 30%).

Setup

Aura Board campaigns require coordination with the Airaa team for configuration. Reach out on Telegram →

The Airaa team will help you:

• Define scoring weights

• Set the campaign duration and prize structure

• Configure eligibility (open to all Community members or curated KOL list)

• Set up the public leaderboard page

Example structure

Rank	Prize
1st	$5,000 USDC
2nd	$3,000 USDC
3rd	$2,000 USDC
4th–10th	$500 USDC each
11th–50th	$100 USDC each