# Aura Board

A competitive KOL mindshare leaderboard. Top creators compete to generate the most brand-relevant content and engagement, sharing a brand-funded prize pool based on their rank.

## When to use Aura Board

* Pre-token generation event (TGE) mindshare campaigns
* Sustained community engagement over weeks or months
* KOL activation where you want competitive, high-effort content
* Building brand presence in a specific ecosystem or community

## How Aura Board works

**Structure:**

* Creators compete over a defined time period (typically 2–8 weeks)
* Each creator is scored based on content output, engagement, and brand relevance
* Rankings update in real time on a public leaderboard visible to all participants
* At the end of the period, the prize pool is distributed based on final rank

**Scoring:** Scores are weighted across:

* Volume of brand-related content posted
* Engagement generated (reactions, comments, shares, views)
* Content quality (AI-assessed brand relevance and production quality)
* Smart follower influence (followers who are themselves influential)

**Prize pool:** Funded by the brand in USDC on Base. Distribution curve is configured at setup (e.g., top 10 take 70% of pool, next 40 take remaining 30%).

## Setup

Aura Board campaigns require coordination with the Airaa team for configuration. [Reach out on Telegram →](https://t.me/airaaHQ)

The Airaa team will help you:

* Define scoring weights
* Set the campaign duration and prize structure
* Configure eligibility (open to all Community members or curated KOL list)
* Set up the public leaderboard page

## Example structure

| Rank      | Prize          |
| --------- | -------------- |
| 1st       | $5,000 USDC    |
| 2nd       | $3,000 USDC    |
| 3rd       | $2,000 USDC    |
| 4th–10th  | $500 USDC each |
| 11th–50th | $100 USDC each |


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